A Blog About Blogs
Charlie Clark

Charlie Clark

Founder / CEO

43 posts

The Founder’s Guide to Delegating Content: What to Hand Off to Blogg and What to Keep Human
AI Generation
Content Creation

The Founder’s Guide to Delegating Content: What to Hand Off to Blogg and What to Keep Human

As a founder, you’re constantly trading one priority against another. Product or hiring. Sales or fundraising. Customer calls or content. The blog usually loses. Yet your blog is one of the few channels that can quietly compound: Search visibility for the problems you solve Trust and authority in your category Warm leads that show up already educated The tension is obvious: you need consistent, high‑quality content, but you can’t be the one writing it every week. That’s where delegation comes in—but not just delegation to people. Delegation to systems. Specifically, to

Charlie Clark
Charlie Clark
Beyond Blog Posts: Using AI to Spin Up Case Studies, Landing Pages, and Sales Scripts from One Article
AI Generation
Content Creation

Beyond Blog Posts: Using AI to Spin Up Case Studies, Landing Pages, and Sales Scripts from One Article

Most teams treat a blog post as a one-and-done asset. You brainstorm the topic, wrangle subject‑matter experts, ship the post… and then move on to the next one. Meanwhile, that single article is quietly sitting on enough raw material to power: A conversion‑focused landing page A persuasive case study A full sales call script and follow‑up sequence The missing piece isn’t effort. It’s a system for turning one strong article into a whole suite of revenue assets—with help from AI. This is where a platform like Blogg shine

Charlie Clark
Charlie Clark
The One-Person Marketing Team’s Playbook: Running a Full-Funnel Blog Strategy with Blogg and 2 Hours a Week
AI Generation
Content Creation

The One-Person Marketing Team’s Playbook: Running a Full-Funnel Blog Strategy with Blogg and 2 Hours a Week

If you’re a one-person marketing team, you’re living in a constant tradeoff: Write the blog post, or ship the campaign. Build the funnel, or support sales. Plan strategy, or just keep up with the inbox. The result? The blog—the one channel that could quietly compound traffic, leads, and authority—keeps slipping to “next week.” This playbook is for you. We’ll walk through how to run a full-funnel blog strategy in about 2 hours a week by combining your expertise with an automated platform like Blogg. You’ll design the strategy, set the guardrails, and make key decisions. The system will handle ideation, writing, and scheduling. By the end, you’ll know how to: Turn your blog into a predictable source of qualified traffic and lea

Charlie Clark
Charlie Clark
From First Draft to First Page: A Practical Editing Checklist for Turning AI Blogg Posts into Top-Ranking Articles
AI Generation
Content Creation

From First Draft to First Page: A Practical Editing Checklist for Turning AI Blogg Posts into Top-Ranking Articles

From First Draft to First Page: A Practical Editing Checklist for Turning AI Blog Posts into Top-Ranking Articles If you’re using AI to keep your blog publishing consistently, you’ve already solved the hardest part: getting drafts out of your head and into your CMS. But drafts don’t rank. Finished, focused, edited articles do. Whether your content starts in ChatGPT, another AI tool, or an automated platform like Blogg, the difference between "pretty good AI draft" and "page-one performer" is what happens in the edi

Charlie Clark
Charlie Clark
AI Blogging vs. Traditional Agencies: Cost, Speed, and ROI Compared
AI Generation
Content Creation

AI Blogging vs. Traditional Agencies: Cost, Speed, and ROI Compared

If you run a small team or a growing SaaS, you’ve probably felt this tension: You know your blog could be a serious growth channel. You don’t have the time to write consistently. Agencies are expensive and slow. DIY AI tools feel like yet another thing to manage. So you’re stuck with a practical question: should you invest in AI blogging or hire a traditional content agency? And more importantly, which option actually wins on cost, speed, and ROI? This isn’t a theoretical debate. It’s a budget, headcount, and pipeline question. Platforms like Blogg now let you automate ideation, writing, and scheduling while you stay focused on customers and product. Agencies promise strategy, polish, and done-for-you execution. Both can wo

Charlie Clark
Charlie Clark
From Blog Post to Sales Call: Using AI‑Generated Content to Arm Your Sales Team with Better Follow‑Ups
AI Generation
Content Creation

From Blog Post to Sales Call: Using AI‑Generated Content to Arm Your Sales Team with Better Follow‑Ups

From Blog Post to Sales Call: Using AI‑Generated Content to Arm Your Sales Team with Better Follow‑Ups Sales teams don’t lose deals because they can’t talk. They lose deals because they don’t always know what to say next. The prospect downloaded a guide, read a comparison post, or skimmed your pricing explainer. Then a rep jumps on a call and… starts from scratch. No context. No continuity. No clear bridge between what the buyer just consumed and the conversation you want to have. AI‑generated content changes that—if you connect your marketing and sales workflows on purpo

Charlie Clark
Charlie Clark
The Content Flywheel for Founders: Using AI Blogs to Fuel SEO, Sales Enablement, and Email in One Workflow
AI Generation
Content Creation

The Content Flywheel for Founders: Using AI Blogs to Fuel SEO, Sales Enablement, and Email in One Workflow

The Content Flywheel for Founders: Using AI Blogs to Fuel SEO, Sales Enablement, and Email in One Workflow Founders don’t struggle with ideas. You struggle with time. You’re juggling product, customers, hiring, and maybe still jumping into support tickets. Yet you’re also told you “need” to: Publish SEO content consistently Arm sales with better enablement assets Send useful, regular emails to your list That sounds like three different jobs. A content flywheel turns those three jobs into one workflo

Charlie Clark
Charlie Clark
From Topical Authority to Topical Chaos: How AI Can Help (or Hurt) Your Blog’s SEO Structure
AI Generation
Content Creation

From Topical Authority to Topical Chaos: How AI Can Help (or Hurt) Your Blog’s SEO Structure

If you’ve spent the last year experimenting with AI-generated content, you’ve probably felt both sides of it: Your blog has never been easier to keep “busy.” Your SEO has never been harder to keep “focused.” Search engines reward sites that demonstrate clear topical authority: depth, structure, and consistency around the problems you solve. AI, used well, can accelerate that. Used poorly, it can turn your blog into a sprawling mess of semi-related posts that confuse both readers and algorithms. This post is about that tipping point—where authority becomes chaos—and how to use AI to stay on the right side of it

Charlie Clark
Charlie Clark
From Zero Posts to Weekly Publishing: How Small Teams Use Blogg to Launch a Consistent Blog in 30 Days
AI Generation
Content Creation

From Zero Posts to Weekly Publishing: How Small Teams Use Blogg to Launch a Consistent Blog in 30 Days

You don’t need a content team, a six‑figure agency, or endless hours to run a serious blog. You need a clear 30‑day plan, the right automation, and a commitment to hit “publish” every week. That’s exactly what small teams are doing with Blogg: going from a totally silent blog to a predictable weekly publishing rhythm in about a month—without derailing their actual jobs. This guide walks you through how they do it, step by step. Why a Weekly Blog Matters for Small Teams If you’re a founder, marketer, or solo operator, you already know you should be blogging. The real question is: is a weekly cadence worth fighting for? For most small teams, the answer is yes—if you can make it sustai

Charlie Clark
Charlie Clark
Competing with Content Giants: How Lean Businesses Use AI Blogging to Outrank Bigger Brands
AI Generation
Content Creation

Competing with Content Giants: How Lean Businesses Use AI Blogging to Outrank Bigger Brands

Big brands look unbeatable in search. They have content teams, agencies, and ad budgets you’ll never match. Yet if you look closely at many search results, you’ll notice something interesting: Niche agencies outranking global consultancies Local service businesses beating national chains Tiny SaaS products sitting above category leaders They’re not winning because they spend more. They’re winning because they publish smarter, more focused, more consistent content—often powered by AI. This is where lean businesses have a real edge. You move faster. You know your customers better. And with AI blogging, you can turn that advantage into search visibility that punches way above your weigh

Charlie Clark
Charlie Clark
Launching a New Product? How to Use AI Blogging to Warm Up Demand Weeks Before You Go Live
AI Generation
Content Creation

Launching a New Product? How to Use AI Blogging to Warm Up Demand Weeks Before You Go Live

You don’t create demand on launch day. You reveal demand that’s been quietly building for weeks—sometimes months—before you ever hit “go live.” That’s where AI‑powered blogging becomes one of the most effective (and underrated) levers in your launch plan. While your team is busy finalizing the product, pricing, and sales enablement, your blog can be out there: Educating your ideal buyers Seeding key problems and use cases Building search visibility around launch‑relevant topics Capturing early email subscribers and waitlist signups And the best part: you don’t need to turn yourself into a full‑time content marketer to make this happen

Charlie Clark
Charlie Clark
When AI Content Backfires: Common Blogging Mistakes (and How to Avoid Them with Better Prompts)
AI Generation
Content Creation

When AI Content Backfires: Common Blogging Mistakes (and How to Avoid Them with Better Prompts)

AI should make your business blog easier, not risk your reputation. Yet many teams are quietly worried about their AI-generated posts: “Will this hurt our brand?” “Is this actually accurate?” “Why does everything sound the same?” When AI content backfires, it usually isn’t because the model is “bad.” It’s because the instructions are. Vague, rushed prompts turn even the best AI into a generic content machine. Dial in your prompts, and the same AI becomes a reliable blogging partner that: Publishes consistently Matches your brand voice Targets real search demand Supports your funnel and sales process This matters because your blog is often the first substantial interaction a buyer has with your compan

Charlie Clark
Charlie Clark
Blogg Playbooks: Pre‑Built AI Blogging Workflows for SaaS, Agencies, and Local Service Businesses
AI Generation
Content Creation

Blogg Playbooks: Pre‑Built AI Blogging Workflows for SaaS, Agencies, and Local Service Businesses

If you run a SaaS company, agency, or local service business, you already know you should be blogging. You’ve also probably felt the reality: Strategy takes time. Writing takes time. Editing takes time. Publishing consistently takes more time than you have. That’s exactly why pre‑built AI blogging playbooks are so powerful. Platforms like Blogg let you define your goals, audience, and offers once, then run repeatable workflows that turn those inputs into fresh, SEO‑optimized posts on a schedule—without you babysitting every draf

Charlie Clark
Charlie Clark
From Blog Post to Lead Magnet: Turning AI-Generated Articles into Checklists, Guides, and Email Sequences
AI Generation
Content Creation

From Blog Post to Lead Magnet: Turning AI-Generated Articles into Checklists, Guides, and Email Sequences

From Blog Post to Lead Magnet: Turning AI-Generated Articles into Checklists, Guides, and Email Sequences You don’t have a blogging problem. You have an asset usage problem. If you’re using AI (or a platform like Blogg) to keep fresh posts going live, you’re already doing the hard part: publishing consistently. But most of those posts are doing one job and then retiring quietly to your archive

Charlie Clark
Charlie Clark
The Minimum Viable Blog: A Lean Publishing Strategy for Busy Founders Using AI
AI Generation
Content Creation

The Minimum Viable Blog: A Lean Publishing Strategy for Busy Founders Using AI

You don’t need a content team, a 20‑page strategy deck, or three posts a week to win with your blog. You need a Minimum Viable Blog (MVB): the smallest, leanest version of your blog that can: Attract the right visitors Answer real buyer questions Create a clear path to leads and revenue And you need a way to do it that doesn’t steal hours from your calendar. That’s where AI—and especially an automated platform like Blogg—changes the equation. Instead of “blog or run the business,” you can design a lightweight publishing system that runs in the background while you focus on customers, product, and team. This post walks through how to design and launch your own Minimum Viable Blog using AI, step by st

Charlie Clark
Charlie Clark
The AI Content Quality Scorecard: A Simple Checklist to Judge Whether a Draft Is Publish‑Ready
AI Generation
Content Creation

The AI Content Quality Scorecard: A Simple Checklist to Judge Whether a Draft Is Publish‑Ready

You’ve done the hard part: you’ve got an AI‑generated draft sitting in your editor. Now comes the real question: “Is this actually good enough to publish under our brand?” That hesitation is healthy. AI can help you scale content, but it can just as easily scale mediocrity—or worse, inaccuracy—if you don’t have a clear way to judge quality. That’s where an AI Content Quality Scorecard comes in. Instead of relying on gut feel, you evaluate every draft against the same simple checklist. Whether the post was written by you, your team, or an AI‑powered platform like Blogg, the scorecard tells you: Ship it, fix it, or scrap

Charlie Clark
Charlie Clark
AI Topic Research in 30 Minutes: A Step‑by‑Step Process for Finding Blog Ideas with Real Traffic Potential
AI Generation
Content Creation

AI Topic Research in 30 Minutes: A Step‑by‑Step Process for Finding Blog Ideas with Real Traffic Potential

You don’t have a traffic problem. You have a topic selection problem. Most business blogs stall not because teams can’t write, but because they keep publishing posts that: Target keywords no one actually searches Chase vanity topics with zero buying intent Compete head‑on with giant sites they’ll never outrank The result: content goes live, gets a trickle of impressions, and quietly dies. AI changes this—if you use it at the right stag

Charlie Clark
Charlie Clark
The Attribution Problem: How to Prove Revenue Impact from AI‑Generated Blog Posts
AI Generation
Content Creation

The Attribution Problem: How to Prove Revenue Impact from AI‑Generated Blog Posts

You’re shipping AI‑generated blog posts. Traffic is creeping up. Sales says, “We think some deals started from the blog.” But when the CFO asks, “How much revenue did these posts actually drive?”—things get awkward. Welcome to the attribution problem. Proving revenue impact from content has always been tricky. Add AI to the mix—higher volume, more experiments, more touchpoints—and the picture gets even blurrie

Charlie Clark
Charlie Clark
AI Blogging for Niche Industries: How to Train Your Tools on Specialized Expertise (Without Losing Accuracy)
AI Generation
Content Creation

AI Blogging for Niche Industries: How to Train Your Tools on Specialized Expertise (Without Losing Accuracy)

AI Blogging for Niche Industries: How to Train Your Tools on Specialized Expertise (Without Losing Accuracy) If you sell compliance software for credit unions, design lab equipment, or run a specialty logistics firm, you’ve probably had this thought: “AI content is fine for generic marketing topics. But my space is too specific. I can’t risk being wrong.” You’re right to be cautious. Generic AI outputs can be dangerously confident about the wrong things—misstating regulations, oversimplifying technical workflows, or mixing up industry terms that actually matter. In niche industries, accuracy isn’t a nice-to-have

Charlie Clark
Charlie Clark
From FAQ to Featured Snippet: Turning Customer Support Questions into AI‑Generated Posts That Rank
AI Generation
Content Creation

From FAQ to Featured Snippet: Turning Customer Support Questions into AI‑Generated Posts That Rank

Featured snippets are the “answer boxes” that show up above the regular search results. They’re short, direct answers pulled from a page Google trusts. Here’s why they matter for your business blog: Studies estimate that featured snippets appear for roughly 12–19% of Google searches, and question‑style queries trigger snippets up to 4–5x more often than non‑questions. Snippets often capture 30–35% of total clicks on a results page—and even when they don’t get the click, they give your brand prime, above‑the‑fold visibility. Now combine that with another reality: your support inbox, chat logs, and help desk are already full of the exact questions people type into Googl

Charlie Clark
Charlie Clark
Publishing Cadence on Autopilot: How Often Your Business Blog Should Post—and How AI Makes It Sustainable
AI Generation
Content Creation

Publishing Cadence on Autopilot: How Often Your Business Blog Should Post—and How AI Makes It Sustainable

If you run a business, you’ve probably lived some version of this story: You commit to “blog weekly.” You publish three posts. A launch, a hire, or a crisis hits. The blog quietly goes dark for months. Meanwhile, competitors keep showing up in search results, educating your buyers, and building authority. The difference usually isn’t quality—it’s cadence. A consistent publishing rhythm is one of the strongest predictors of long-term organic growth. But maintaining that rhythm manually is brutal. That’s where AI—and especially an automated platform like Blogg—changes the game. You decide the strategy and cadence; the system does the ideation, writing, and schedulin

Charlie Clark
Charlie Clark
The AI Content Brief: How to Give Your Blogging Assistant Instructions That Actually Rank
AI Generation
Content Creation

The AI Content Brief: How to Give Your Blogging Assistant Instructions That Actually Rank

If your AI blogging assistant keeps giving you “pretty good” drafts that never quite rank—or never quite sound like you—the problem usually isn’t the model. It’s the brief. A sloppy or vague content brief guarantees generic output. A sharp, SEO-aware brief turns the same AI into a reliable content partner that: Targets the right keyword and search intent Structures posts the way search engines prefer Bakes in your brand voice and point of view Supports your funnel and business goals—not just traffic for traffic’s sake This post is about building that kind of brief: a practical template you can reuse whether you’re working inside a platform like Blogg or pasting prompts into your favorite AI too

Charlie Clark
Charlie Clark
SEO Without the Guesswork: Using AI to Analyze SERPs and Reverse‑Engineer Winning Blog Posts
AI Generation
Content Creation

SEO Without the Guesswork: Using AI to Analyze SERPs and Reverse‑Engineer Winning Blog Posts

Most teams still treat SEO like educated guesswork. You pick a keyword in a tool, glance at a few competitor posts, write something “better,” and hope Google agrees. Sometimes it works. Most of the time, you end up with: Posts that technically target the right keyword but never crack page one Content that ranks… but doesn’t get clicks Traffic that shows up in Analytics but doesn’t turn into leads The missing piece isn’t effort. It’s systematic SERP analysis—and this is exactly where AI can turn a fuzzy art into a repeatable proces

Charlie Clark
Charlie Clark
Brand Voice in a Box: Training AI to Sound Like Your Company Across Every Blog Post
AI Generation
Content Creation

Brand Voice in a Box: Training AI to Sound Like Your Company Across Every Blog Post

Your blog can be publishing three times a week, ranking for all the right keywords, and still feel… off. Not because the topics are wrong. Not because the SEO is bad. But because the voice doesn’t sound like you. If your AI-generated posts could belong to any company in your space, they’re not doing their real job: building a recognizable, trustworthy brand. This is where the idea of “brand voice in a box” comes in—capturing how your company speaks, thinks, and teaches in a way that AI can reliably reproduce across every blog po

Charlie Clark
Charlie Clark
From First Click to Email Subscriber: Building Simple Lead Funnels Around AI‑Generated Blog Content
AI Generation
Content Creation

From First Click to Email Subscriber: Building Simple Lead Funnels Around AI‑Generated Blog Content

Most teams treat their blog like a billboard: publish a post, hope someone sees it, move on. But if you’re investing in AI-generated content, you can do much better than “views.” Every post can become the front door to a simple, reliable lead funnel that turns strangers into email subscribers—and eventually, customers. This isn’t about building some complex, 47-step automation. It’s about designing a clear path: Search → Click → Read → Value → Small Yes (email) → Nurture → Sales Conversation If you’re already using a platform like Blogg to keep fresh, SEO‑optimized posts flowing, you’re sitting on the raw material for that funnel. Now it’s time to wire it u

Charlie Clark
Charlie Clark
Beyond Keywords: How to Use AI to Match Blog Posts to Real Search Intent (and Filter Out Bad Topics)
AI Generation
Content Creation

Beyond Keywords: How to Use AI to Match Blog Posts to Real Search Intent (and Filter Out Bad Topics)

Most blogs don’t fail because they stop publishing. They fail because they keep publishing the wrong things. Posts are technically “SEO-friendly”—they hit a keyword, have headings, and pass a readability checker—but they don’t match what searchers actually want. So they get: Impressions but no clicks Clicks but no time-on-page Traffic but no leads The missing ingredient is search intent—the real job a searcher is trying to get done when they type a query. AI can absolutely help you publish more. But where it really shines is in helping you choose better topics, shape them around real intent, and filter out content that was never going to perform in the first place. This post walks through how to do exactly t

Charlie Clark
Charlie Clark
Repurpose or Rewrite? A Practical Guide to Turning Podcasts, Webinars, and Sales Calls into AI‑Ready Blog Content
AI Generation
Content Creation

Repurpose or Rewrite? A Practical Guide to Turning Podcasts, Webinars, and Sales Calls into AI‑Ready Blog Content

You’re already sitting on a goldmine of content. Every podcast episode, webinar, and sales call is packed with stories, objections, frameworks, and phrases your buyers actually use. The problem isn’t ideas—it’s getting those ideas into polished, SEO‑ready blog posts without turning your week into a content grind. That’s where the repurpose‑vs‑rewrite question comes in. Do you lightly adapt what you already have and ship it? Or do you treat your recordings as raw research and build something new from scratch—often with help from AI and platforms like Blo

Charlie Clark
Charlie Clark
From Idea to Inbound Engine: Using AI to Turn Customer Questions into High-Converting Blog Series
AI Generation
Content Creation

From Idea to Inbound Engine: Using AI to Turn Customer Questions into High-Converting Blog Series

Your customers are already writing your best blog content for you. Every support ticket, sales call, chat transcript, and demo question is a signal: “This is what I care about. This is what I’m confused by. This is what I’m trying to achieve.” When you learn to systematically capture those questions and turn them into structured, AI-assisted blog series, you stop guessing at content—and start building an inbound engine that: Attracts the right visitors through search Warms them up with genuinely helpful answers Guides them toward your product as the natural solution This post walks through how to do exactly that, step by step, using AI (and especially platforms like Blogg) to handle the heavy lifting

Charlie Clark
Charlie Clark
Lead-Ready Content on Autopilot: Using AI to Map Blog Posts to Every Stage of Your Sales Funnel
AI Generation
Content Creation

Lead-Ready Content on Autopilot: Using AI to Map Blog Posts to Every Stage of Your Sales Funnel

Lead-Ready Content on Autopilot: Using AI to Map Blog Posts to Every Stage of Your Sales Funnel B2B buyers don’t move in a straight line anymore—but one thing hasn’t changed: they still consume a lot of content before they ever talk to sales. Research shows that most B2B buyers interact with between 3 and 7 pieces of content before reaching out to a vendor, and often consume 10+ assets before making a final decision. That content is no longer “nice to have.” It is your sales process long before a rep is in the picture. If your blog isn’t intentionally mapped to your sales funnel, you’re leaving most of that influence—and a lot of pipeline—to chance. That’s where AI comes

Charlie Clark
Charlie Clark
Authority on Autopilot: Using AI to Build Topic Clusters That Rank (and Actually Convert)
AI Generation
Content Creation

Authority on Autopilot: Using AI to Build Topic Clusters That Rank (and Actually Convert)

If you’re publishing “whenever you can,” hoping a few posts will magically rank and drive leads, you’re doing content the hard way. Search engines—and your buyers—don’t reward random one-off posts. They reward clear topical authority: brands that go deep on the problems they solve, from multiple angles, with consistent, trustworthy content. That’s where topic clusters come in. And with the right AI setup, you can build and maintain those clusters on autopilot—so your blog becomes a true authority engine, not just a graveyard of disconnected post

Charlie Clark
Charlie Clark
From Service Page to Traffic Magnet: Turning Your Core Offers into SEO Blog Series with AI
AI Generation
Content Creation

From Service Page to Traffic Magnet: Turning Your Core Offers into SEO Blog Series with AI

Your best blog strategy is probably already written. It’s sitting on your service pages. Those pages spell out what you sell, who it’s for, the problems you solve, and the outcomes you deliver. In other words: they’re a concentrated bundle of search intent. The problem? A single service page can only rank for so many keywords. If you’re relying on a handful of core pages to do all your organic heavy lifting, you’re leaving a lot of traffic — and leads — on the table. That’s where AI‑powered blogging comes in. By turning each core offer into a structured SEO blog series, you can: Expand the number of keywords you rank for. Attract buyers at different stages of the journey. Reinforce your authority around your core servi

Charlie Clark
Charlie Clark
From Clicks to Customers: Turning AI-Generated Blog Traffic into Qualified Leads and Sales
AI Generation
Content Creation

From Clicks to Customers: Turning AI-Generated Blog Traffic into Qualified Leads and Sales

You’ve proven you can get traffic. AI tools are helping you publish more consistently, target more keywords, and keep your blog from going dark for months at a time. Platforms like Blogg make it almost effortless to keep fresh, SEO-optimized posts flowing. But here’s the uncomfortable question: Is any of that traffic turning into pipeline? If your analytics show sessions going up while leads and revenue stay flat, you don’t have a traffic problem—you have a conversion problem. This post will walk through how to turn AI-generated blog traffic into qualified leads and real sales, step by step. We’ll focus on practical moves you can implement this week, even if you’re a small t

Charlie Clark
Charlie Clark
From Blank Page to First Draft in 10 Minutes: A Step‑by‑Step AI Blogging Workflow for Busy Founders
AI Generation
Content Creation

From Blank Page to First Draft in 10 Minutes: A Step‑by‑Step AI Blogging Workflow for Busy Founders

You don’t need another reminder that you should be blogging. You already know your buyers search before they talk to sales. You know competitors are publishing content that shapes the conversation. You know a healthy blog compounds traffic, leads, and authority over time. The real problem is simpler: You open a blank page, stare at the cursor, and your calendar reminds you that you have 14 other things to do. That’s where a tight, repeatable AI workflow changes everyt

Charlie Clark
Charlie Clark
What to Automate vs. What to Own: A Practical Workflow for Sharing Blog Duties with AI
AI Generation
Content Creation

What to Automate vs. What to Own: A Practical Workflow for Sharing Blog Duties with AI

Running a business blog used to mean one of two extremes: You write everything yourself and resent how much time it steals from your real job. You outsource everything and quietly worry the content doesn’t really sound like you—or move the needle. AI introduces a third, much healthier option: you and the machine share the work. The catc

Charlie Clark
Charlie Clark
Scaling Thought Leadership with AI: How to Turn Founder Expertise into a High‑Impact Blog
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Content Creation

Scaling Thought Leadership with AI: How to Turn Founder Expertise into a High‑Impact Blog

Founders are often the sharpest minds in the company—sitting on hard‑won insights from customer calls, product decisions, and market bets. But very little of that knowledge ever makes it into public view. Meanwhile, your buyers are hungry for credible guidance: Nearly three‑quarters of executives say they trust thought leadership more than traditional marketing collateral. Around half of B2B decision‑makers spend an hour or more each week consuming thought leadership. 52% of B2B marketers plan to increase investment in thought leadership content in 2025, precisely because it builds authority and trust. Thought leadership is no longer a nice‑to‑have. It’s a competitive moat. The problem? Most founders don’t have hours each week to writ

Charlie Clark
Charlie Clark
Editorial Calendars on Autopilot: How to Use AI to Plan, Prioritize, and Schedule Consistent Blog Content
AI Generation
Content Creation

Editorial Calendars on Autopilot: How to Use AI to Plan, Prioritize, and Schedule Consistent Blog Content

If you run a business, you already know the story: You mean to publish consistently. Sales keeps asking, “Do we have a post on this?” Your SEO agency wants more content around key topics. Your calendar? A chaotic mix of half-baked ideas and missed publish dates. An editorial calendar is supposed to fix all of that—but only if it’s actually maintained. That’s where AI can quietly become the most reliable member of your content team. In this guide, we’ll walk through how to use AI to: Turn business goals into a strategic content roadmap. Automatically generate and prioritize topic ideas. Build a living editorial calendar that updates itself. Keep posts written, edited, and published on schedule—without you babysitting the proces

Charlie Clark
Charlie Clark
Human + AI Editing Playbook: How to Turn Raw AI Drafts into High-Quality, On-Brand Blog Posts
AI Generation
Content Creation

Human + AI Editing Playbook: How to Turn Raw AI Drafts into High-Quality, On-Brand Blog Posts

Human + AI Editing Playbook: How to Turn Raw AI Drafts into High-Quality, On-Brand Blog Posts Running a business blog with AI is no longer the challenge. Turning those raw AI drafts into content you’re proud to put your logo on—that’s where most teams get stuck. If you’ve ever opened an AI-generated post and thought, “This is… fine, but it doesn’t sound like us,” this playbook is for yo

Charlie Clark
Charlie Clark
E‑E‑A‑T for AI Blogs: Strategies to Make AI‑Generated Content Trustworthy in Google’s Eyes
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Content Creation

E‑E‑A‑T for AI Blogs: Strategies to Make AI‑Generated Content Trustworthy in Google’s Eyes

E‑E‑A‑T for AI Blogs: Strategies to Make AI‑Generated Content Trustworthy in Google’s Eyes Google doesn’t hate AI content. What it does hate is low‑quality, untrustworthy content—no matter who (or what) writes it. If you’re using AI to keep your business blog active, you’re playing directly in Google’s quality sandbox. That means you need to understand E‑E‑A‑T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how to apply it when much of your content is machine‑generated. This isn’t just an SEO nicety. It’s the difference between: A blog that quietly bleeds rankings, traffic, and leads over time. A blog that becomes a reliable source in your niche, even if AI is doing most of the first draft wo

Charlie Clark
Charlie Clark
Updating Old Posts with New AI: How to Revive Stale Blog Content for Fresh SEO Wins
AI Generation
Content Creation

Updating Old Posts with New AI: How to Revive Stale Blog Content for Fresh SEO Wins

Most companies don’t have a content problem. They have a content waste problem. You’ve already published dozens—maybe hundreds—of posts. Some once brought in traffic. Others never quite landed. Over time, they all quietly slide into obscurity while you keep churning out new content and wondering why organic growth feels stuck. Here’s the good news: your next SEO breakthrough probably isn’t a brand-new post. It’s hiding in your archive. Modern AI tools make it dramatically easier to audit, refresh, and relaunch old posts so they start pulling their weight a

Charlie Clark
Charlie Clark
Stop Posting and Praying: A Simple Framework for Aligning AI-Generated Blogs with Real Business Goals
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Content Creation

Stop Posting and Praying: A Simple Framework for Aligning AI-Generated Blogs with Real Business Goals

Stop Posting and Praying: A Simple Framework for Aligning AI-Generated Blogs with Real Business Goals Running a business blog with AI can feel strangely unsatisfying. You’re publishing. The posts look good. SEO boxes are ticked. Yet traffic is flat, leads are inconsistent, and sales teams say, “We’re not seeing much from the blog.” That’s the “post and pray” trap: Post: Churn out content (often with AI) because you know you’re supposed to publish regularly. Pray: Hope something ranks, gets shared, or magically turns into pipeline. You don’t need more content. You need alignment—between what you publish and what your business actually need

Charlie Clark
Charlie Clark
The 30-Minute Monthly Content Plan: Using AI to Map Out a Full Quarter of Blog Posts
AI Generation
Content Creation

The 30-Minute Monthly Content Plan: Using AI to Map Out a Full Quarter of Blog Posts

Keeping a business blog active shouldn’t feel like a part-time job. Yet for many founders and marketers, that’s exactly what happens: you open your CMS, stare at a blank title field, and think, “What on earth do we publish this month?” There’s a better way. With the right process and the right AI tools, you can sit down once a month for about 30 minutes and walk away with a clear, strategic content plan for the next 90 days—including topics, keywords, formats, and publishing dates. This post will walk you through that exact process step by step. Why Planning a Quarter in 30 Minutes Is a Game-Changer Before we get tactical, it helps to understand why this approach is so powerful

Charlie Clark
Charlie Clark
Long-Tail Keywords at Scale: Using AI Blogging Tools to Capture High-Intent Search Traffic
AI Generation
Content Creation

Long-Tail Keywords at Scale: Using AI Blogging Tools to Capture High-Intent Search Traffic

Long-tail keywords are the quiet workhorses of SEO. They rarely look impressive in a keyword tool. Search volume is low. Competition is “easy.” They don’t feel like the big wins. But here’s the catch: long-tail queries make up the majority of searches—many estimates put it around 70% of all search traffic—and they’re often 2–3x more likely to convert than broad, short phrases. If your business blog isn’t built to systematically target these specific, high-intent searches, you’re leaving money (and leads) on the table. This is where AI-powered blogging tools shine. They’re not just about “writing content faster”—they’re about scaling the number of long-tail topics you can cover without burning out your t

Charlie Clark
Charlie Clark
Measuring ROI from AI-Generated Content: Metrics Every Business Blog Should Track
AI Generation
Content Creation

Measuring ROI from AI-Generated Content: Metrics Every Business Blog Should Track

AI-generated content can keep your blog publishing consistently, but consistency alone doesn’t pay the bills. What matters is whether those AI-written posts are actually bringing in traffic, leads, and revenue. That’s where ROI measurement comes in

Charlie Clark
Charlie Clark